3-STEP FUNNEL TO ATTRACT PERFECT TARGET AUDIENCE TO YOUR WHATSAPP

Sergey Ezepenko
Digital-marketeer since 2014

Instantly writes back
Withdraws lead's objections
Transfer lead to a salesman

WhatsApp chat-bot

QUIZ to qualify leads in less than 1 minute

Mini-landing page which converts up to 40%

Want to implement?

Turns cold website visitors into qualified hot 🔥 leads

3-STEP FUNNEL TO ATTRACT PERFECT TARGET AUDIENCE TO YOUR WHATSAPP

How is this solution better than traditional website advertising?

It builds trust within 10-15 minutes. And it's easier to sell to those who trust you.

Thanks to video or audio, following sales scripts.

Targeted at the 20% of customers who bring you 80% of the profits

Using an offer - a proposal for your target audience.

Works for months, AUTOMATICALLY 24/7

Inquiries come to WhatsApp by themselves, generate interest, and lead to sales.

Attracts conscious, paying customers

They are filtered through a quiz and WhatsApp content.

By the time they reach the sales department, 95% of customer objections have been resolved.

The video or audio content we provide on WhatsApp includes objection handling techniques.

The bonuses: lower cost per lead, more leads

We promote not the product itself, but acquaintance with it.

Which types of businesses
does this work for?

Education, schools, info-business, EdTech, online schools and courses

Beauty industry, clinics, salons, studios

Medicine, clinics, cosmetology

Online stores specializing in a specific type of product (doors, kitchens, furniture, coatings, septic tanks, etc.)

Construction, real estate, and related services

Tourism, hotels, excursions, camps, bases

Children's themes, schools, clubs, studios

Financial organizations and financial education

Fitness and online fitness

Who am I?

My name is Sergey Ezepenko, I'm 39 years old.
I am an entrepreneur and a marketer from Moscow.

I've been in online marketing since 2014, starting with my own business in the fitness industry

Co-author and speaker of the 60-day "UPGRADE" course for marketers

Author of the high-converting offer creation methodology.

CONFERENCE SPEAKER: Surovy Peterburg SMM 2021 on the topic "6 atypical sales funnels"

PARTNER of the Textback.ru chatbot platform

PARTNER of the Salebot.pro chatbot platform

What am I an expert in?

Creating online sales funnels + full implementation from A to Z, including the technical part
Creating offers
Creating chatbot funnels turnkey (Facebook, Telegram, Whatsapp, Viber)
Targeted advertising on Yandex.Direct, Vkontakte, and Instagram
Product packaging and creating a product line (lead magnets, tripwires, upsells, and lead nurturing)
Creating landing pages
Packaging with emotional resonance
Sales video scripts

In what I'm NOT an expert

I don't manage social media or create regular content
I don't engage in lead conversations in my sales funnels, but train the sales department to do so
I don't create content plans and content strategies for companies
I don't do sales
I don't handle CRM integrations
I'm not a designer, copywriter, or social media manager

How much does it cost?

The most recent case studies from 2020-2022

Some of the case studies are thoroughly published on VC.RU

Case study published on VC.RU

Sales with a conversion rate of up to 60% at Smart Trainer fitness studios network using WhatsApp in 2020

What has been done:

👉🏻Created over 50 landing pages with different offers for different target audiences (instead of one that didn't convert at all)
👉🏻Launched advertising on Instagram and Facebook. Created audiences and look-alike audiences based on lists of those who had previously purchased memberships at the studio
👉🏻Developed a WhatsApp chatbot that instantly provides information about the offer (such as a coupon for free classes, directions, contacts, etc.), warms up customers, and relieves the sales department
👉🏻Switched the sales department to dialogues on WhatsApp using amoCRM and TextBack integration. Thanks to this, managers make fewer calls. About 10% of contacts with clients occur by phone, and the rest - through WhatsApp correspondence
👉🏻Increased conversion from lead to sale up to 60% and reduced the time it takes to close a deal

Result:

👉 Total number of leads: 1846+
👉 Monthly advertising budget: from 15,000 to 25,000 rubles
👉 Cost per lead ranges from 59 to 200 rubles in Sochi
👉 Cost per lead ranges from 94 to 250 rubles in Rostov.
👉 Subscription cost to the chatbot equals the cost per lead
👉 Unsubscribe rate from the chatbot after mailings is no more than 10% per month
👉 On average, there are 184 leads per month
👉 Conversion to sales from visits is around 60%
👉 Average check is around 20,000 rubles (annual subscription)
👉 Sales are about 2 million rubles per month

Case study published on VC.RU

Sales through WhatsApp for 17 branches of Irbis children's studios in Moscow

What has been done:

👉🏻 Created a chatbot on "grey" WhatsApp for 80% automatic booking of classes in September 2020
👉🏻 Trained sales department to continue working with WhatsApp mailings
👉🏻 Conducted an audit of the current three landing pages to increase their conversion rates (theatrical, musical, and ballet) and switched their request forms to a WhatsApp funnel
👉🏻 Created additional mini-landing pages for the same three directions as an alternative (they eventually showed better results)

Result:

👉🏻 Managed to reduce lead processing costs by 30% (chatbot instead of call center)
👉🏻 Processed 9000+ leads and interested parties were transferred to the sales department
👉🏻 Collected a new database from cold traffic for future invitations to themed children's camps
👉🏻 Established a system for attracting potential clients through a single WhatsApp channel
👉🏻 Trained the sales department (they started creating mini-funnels themselves) 👉🏻 Reduced the cost of attracting cold leads by implementing a mini-landing page with a gift upon visit + chatbot

Case study published on VC.RU

How to get 997 applications for children's trips and hikes for 8-17 year olds at a price of 387 rubles in 3 weeks.

What has been done:

👉🏻 8 advertising campaigns in Yandex.Direct using the mass launch method
👉🏻 Landing page with a clear offer and one simple trick
👉🏻 Series of webinars held 1-2 times a week by the organizers of the children's trips (following a specific script)
👉🏻 Chatbot for mailing and transferring to a manager
👉🏻Telegram channel for lead nurturing in real-time

Result:

👉🏻 997 targeted leads
👉🏻 Cost per lead of 387 rubles
👉🏻 A new database has been collected from cold traffic for subsequent invitations to children's camps.

Case

5000 leads and automation for Rifmach.ru (poetry on demand)

What has been done:

✅ Created a high-converting landing page (3 pieces)
✅ Landing pages for 3 directions - Weddings, Birthdays, and Anniversaries
✅ Developed a chatbot for customer engagement.

Result:

✅More than 5000 requests received for poems at minimum cost
✅Work on processing requests has been automated by 60%
✅Conversion to request has been increased
✅AMO CRM has been implemented.

Case

Video funnel for the Southern Window Company (retail launch)

What has been done:

✅ Created a high-converting landing page (3 pieces)
✅ Script was created and a video was filmed according to it
✅ Created a chatbot to engage customers
✅ Integrated with Bitrix24 ✅ The company's main website (landing page) was created.

Result:

✅ Launched online sales
✅ Created a lead nurturing and trust-building system
✅ Trained a manager to handle requests through messaging
✅ Increased landing page conversion rates to leads

Case

Video funnel for Boris Litvak's online course on self-esteem with 300% ROMI

What has been done:

✅Created a high-converting landing page ✅Audited all client's landing pages ✅Developed a video-based funnel ✅Created detailed video scripts ✅Developed a WhatsApp chatbot for the funnel

Result:

✅Advertising with a budget of 75,000 rubles paid off before the course sale. ✅The course sales reached about 300,000 rubles in net profit.
✅ROMI 300%

Case

Audio book and lead nurturing for an expert in Archetypes via Instagram Direct, with a launch goal of 1.5 million.

What has been done:

✅ A funnel was created for warming up before the online course
✅ A script was created for the author's audiobook of the course
✅ A chatbot based on Instagram was created to deliver the book and make a subsequent offer
✅ The offer and product line were adjusted

Result:

✅ Launch brought in more than 1.5 million rubles

Case

228 leads at 276 rubles each generated for an English language center in Kaliningrad (summer club).

What has been done:

✅Strong offer created
✅Benefits and objections were defined
✅ Yandex Advertising campaign set up and launched

Result:

✅Summer language club was fully booked
✅A database was collected for enrollment in regular classes in September

Case

Quick funnel: first 24 leads for a family photographer within 7 days in 2022.

What has been done:

✅ Created an offer for a financially able audience (country houses)
✅ Outlined benefits and objections
✅ Conducted training on sales methods in messaging
✅ Set up and launched a campaign in Yandex.Direct

Result:

✅ All leads turned out to be targeted
✅ 3 leads quickly made an advance payment (full payment check for 15,000 rubles)
✅ 8 leads are planning a photo shoot in the fall of 2022.

Case

104 warm leads generated via WhatsApp for the new Vershe cosmetic clinic in Saint Petersburg.

What has been done:

✅ Created an offer to obtain a virtual certificate through WhatsApp
✅ Benefits and objections were outlined ✅ Sales training was conducted via chat for administrators
✅ An Instagram campaign was set up and launched in 2021

Result:

✅ The chatbot issued 104 certificates. ✅ 43 people signed up for consultations with cosmetologists (33% conversion rate)
✅ The cost per lead was about 350 rubles (which is very low for this niche)

Case

Revitalization of a base of 8000 inactive clients for 4 SiNails nail salons in Moscow using a WhatsApp bot-distributor

What has been done:

✅ The goal was to save the audience during the Instagram outage
✅ A chatbot was created for smart messaging (first asks the customer questions, then makes an offer)
✅ A promotion was created for those who are returning
✅ A Telegram channel was created and the bot resubscribed the audience there.

Result:

✅ 123 confirmed appointments for a manicure
✅ More than 250 people subscribed to the news channel on Telegram

WhatsApp funnel for the SkySmart children's programming school (2 launches)

What has been done:

✅A chatbot was created for lead nurturing
✅Micro-landing pages were created for quick transition to WhatsApp on the Salebot.Pro platform
✅Advertising was launched by the customer
✅The goal was to compare a regular form submission and a submission through a chatbot
✅One launch was implemented in 2021 and another in 2022

Result:

✅ 6762 registrations for the marathon
✅ Conversion to sales is 3 times higher than with regular form and landing page.

Case

Lead nurturing and reminder funnel in WhatsApp for the Moscow Kabbalah Center course

What has been done:

✅ Chatbot for lead nurturing was created ✅ Landing pages were redesigned on Tilda to increase conversions
✅ Advertising was done by the client
✅ Reminders were added for the start of the webinar and follow-up after the webinar
✅ WhatsApp broadcasts were made to bring back customers who had not made a purchase before

Result:

✅ 974 clients went through the WhatsApp funnel
✅ Conversion rate is 2 times higher than with a regular form and landing page

Case

Mailing, Lead Nurturing and Sales System for a distributor of cosmetic products (Aptechka Cosmetologist).

What has been done:

✅A lead nurturing chatbot was built ✅Sales department training was conducted
✅CRM statuses were developed on the Salebot.pro platform
✅WhatsApp campaigns were carried out to win back the customer base of approximately 3000 people who hadn't made a purchase before.

Result:

✅ Automated sales and warming system in WhatsApp
✅ 1 manager works with dozens of clients simultaneously
✅ Conversion to orders through mailings on training for cosmetologists has increased

Find out the cost of my
"turnkey" solution.

Some of my former projects